Developing Customers for Life

Opening Quote {where applicable}:

“The most important task which your business faces each day is getting and keeping customers”
- Sh...

  4.7 (993 ratings)      7961 students enrolled

By: eLearninga-z        Course Category: CUSTOMER SERVICE

About This Course

  Published 2016/07/13     English

Opening Quote {where applicable}:

“The most important task which your business faces each day is getting and keeping customers”
- Shep Hyken

Course Overview:
Ground breaking research has shown that it is 6 to 7 times more difficult or expensive, to acquire new customers than to resell to existing ones. This has made it an imperative for organisations to take into consideration, the life time value of existing customers. Within your sales expedition, as important as finding new leads is also sustaining existing business relationships.

This course sets forth a comprehensive framework for how a sales professional can develop breakthrough relationships with their clients and enjoy enduring client and customer loyalty.

Learning Objectives:
At the end of this course, delegates will be able to:
• Develop strong and mutually beneficial client relationships
• Apply effective techniques for building customer relationships
• And lastly, you’ll be able to identify and implement strategies for capitalising on customer relationships

Course Outline:

• Module 1: Implementation and Follow-Up
 Meaning of Implementation
 Handling Complaints
 Customer Satisfaction and Feedback
 Planning for Follow-Up
 Communication and Loyalty

• Module 2: Building Relationships
 Levels of Client Relationship and Keys to Developing Client Relationships
 Benefits to Client Relationship and Obstacles to Developing Relationships
 Listening to Customer Needs and Clarifying Questions
 Understanding Customer Priorities

• Module 3: Capitalising On the Relationship
 Building Customer Loyalty
Target Audience/Is it right for you?
Individuals who desire a career in sales/Sales representatives at all levels

Competencies Addressed:
• Rapport Building Skills
• Relationship Management Skills
• Customer Engagement and Survey Skills
• Planning and Organisational Skills

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