Sales as a Service

“A sale is not something you pursue; it’s what happens to you while you’re immersed in serving your customers.”
– Anonymo...

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By: eLearninga-z        Course Category: SALES

About This Course

  Published 2016/07/14     English

“A sale is not something you pursue; it’s what happens to you while you’re immersed in serving your customers.”
– Anonymous

Course Overview:
A key matrix for measuring organisational effectiveness and performance is reflected upon its revenue from sales and turnover of its product or service.
What sets the pace here is the creation of a distinctive go-to-market sales strategy. However, the best sales people have portrayed sales to be from a perspective of delivering value from understanding an existing need to designing a compelling value proposition that aligns with existing needs. This is what experts refer to as service orientation.
Offering your customers’ total service involves more than just answering customer inquiries courteously or solving problems quickly. It also involves uncovering the customer’s hidden or unspoken needs and matching them to products and services that can meet those needs.
This course will enable you approach sales from a service-oriented standpoint. Offering something that will add value to your customer's personal and professional life – as against twisting the arms of your customers to get them to buy things they don't need.

Learning Objectives:
Sales professionals who take this course, will be able to:
• Recognise exceptional customer service as a critical component of building customer loyalty for your products and services and as a competitive advantage.
• Discover the overlap between sales and service with a single focus; doing what's best for the customer and for the company.
• Discover how cross-selling and up-selling allows both the customer and the company to win.

Course Outline:
This course has been broken into bit sizes for your better comprehension.
 Lesson 1: Expanding the Horizon of Selling
 Lesson 2: Adding Superior Value

Target Audience/Is it right for you?
Individuals who desire a career in sales/Sales representatives at all levels

Competencies Addressed:
• Selling Skills
• Questioning and Listening Skills
• Service Orientation

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