Buyer's Psychology

The customer's fear of making a wrong buying decision is one of the major obstacles to selling.

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By: Elearninga-z        Course Category: SALES

About This Course

  Published 2016/05/25     English

The customer's fear of making a wrong buying decision is one of the major obstacles to selling.

The question “what do customers buy” is very important to a sales person’s success because customers do not just buy products or services. They more often buy the intangibles like: pleasure, emotions, feelings of importance and value that the service provider sells along with their product.

With this course, you will take your sales pitch a step further by considering the buyer’s journey through the lens of the buyer’s thought process and sensibility.

At the end of this course, delegates will be able to:
  • Recognise the psychological obstacles to buying and its influence on buyers
  • Achieve better result by emphasising on your product or service benefits to buyers

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