Presenting Solutions and Benefits

Customers are mostly solution driven while many sales people are product oriented, irrespective of how they get it across. This often results into a mismatch...

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By: Elearninga-z        Course Category: SALES

About This Course

  Published 2016/05/21     English

Customers are mostly solution driven while many sales people are product oriented, irrespective of how they get it across. This often results into a mismatch between both sides.

Since customers do not always see the connection or have the same perception as we do. We need to speak to the customers in a way that relates to their needs as well as skew our product or service offerings in a manner that appeals to our prospects.

This course will help you better describe the features and benefits of a product or service while presenting solutions to customers. It will also enable you identify and overcome typical customer objections

At the end of this course, learners will be able to:

  • Gain the attention and trust of your customers by describing your solutions in alignment with their needs
  • Distinguish between features and benefits of a product or service

  • Module 1: Understanding the Customer
  • Module 2: Aligning your Solution with the Customer’s Needs
  • Module 3: Presenting Solutions Using the FAB Approach

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